Product Marketing Summit

Product Marketing: the intersection of product, marketing & sales 

March 21 & 22, 2019 | New York, NY




About the event

The Product Marketing Summit heads to NYC this March to discuss how the role of Product Marketing sits at the intersection of product, sales and marketing. How it's integral for product marketers to create demand for the product and create a solid go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold.  


Topics and Themes Include

  • Building Product Marketing Teams for Success
  • Using Data to Drive Product Decision Making
  • Real-time Marketing; Important for the Future?


  • Defining Your Product Audience 
  • Becoming a Product Led Company 
  • How to cope with Rapid product Growth 

Speakers for 2019

Hear from leading product marketers and incredible companies at the Product Marketing Summit.

Speakers are being added all the time, so check back for more information. If you are interested in Speaking, contact Nathan at nmeyer@sequelmedia.io today.

Cristina Fuser Senior Product Manager Refinery29

Morgan White Senior Product Manager Dow Jones

Lindsay Boyajian Dir. of Product Marketing Conductor

MichelleYee Product Marketing Latch

Anthony Russo Dir. of Product Marketing WorkFusion

Michael Ciancio Product Marketing Manager Vonage

Yohanes Frezgi Director of Buyer Journey OpenSky

Caroline Klatt Co-Founder & CEO Headline Labs

Jacqueline Do Senior Product Manager Etsy

Evan Huggns Performance Marketing Pernod Ricard

Leena Sukumar SVP of Marketing Product MySkin

Lukasz Mosakowski Product Oscar Health

Becky Roth Product Marketing Manager Expedia

Brandon Marsh Senior Product Manager AccuWeather

Melissa Matlins VP of Marketing The Muse

Stephanie Musat Senior Product Manager Refinery29

Alexis Hochleutner Product Marketing Facebook

Rohan Modi Product Marketing Fiserv

Carrie Friedrich Group Manager, Product Marketing LinkedIn

Victoria Ku Product, Payments Platform AirBNB

Saad Khatri Director of Product CapitalOne

Alvaro De La Roach VP of Marketing Bespoke Post

Sarah Rapp Manager of Product Marketing MeetUp




Schedule

The Product Marketing Summit 2019 will be an immersive experience taking place in New York, NY.  

*All agenda times subject to change

Day 1: March 21

 9:00am - 9:30am  

How to Align with Product as the Product Marketing Team Grows

Melissa Matlin - The Muse

9:30am - 10:00am

The Business of Accuracy

Brandon Marsh - AccuWeather

10:00am - 10:30am

Increasing Revenue as Product Marketers

Cristina Fuser & Stephanie Musat - Refinery29


10:30am - 11:00am 

 Coffee Break & Networking


11:00am - 11:30am  

Bringing Products to Market with Customer Value add in Mind

Michael Ciancio - Vonage

11:30am - 12:00pm

Product Marketing’s Influence on the Product Roadmap

Lindsay Boyajian - Conductor

12:00pm - 12:30pm

 Product Marketing to Improve the Financial Market

Saad Khatri - CaptalOne


12:30pm - 1:30pm  

Lunch


1:30pm - 2:00pm  

How Data Helps with Product Marketing

Morgan White - Dow Jones

2:00pm - 2:30pm

How to Product Market in a “testing” culture

Sarah Rapp - MeetUp

2:30pm - 3:00pm

 Being a Native Mobile Champion

Jacqueline Do - Etsy


3:00pm - 3:30pm 

Coffee Break & Networking


4:00pm - 4:30pm 

Integrating chat technology into product marketing strategy

Caroline Klatt - Headliner Labs

4:30pm - 5:30pm

Panel Session - Products with Customer's in Mind. The Importance of Markter's


5:30pm - 7:30pm  

Drinks Reception

Day 2: March 22

9:00am - 9:30am  

 Defining the Customer Benefits

Michelle Yee - Latch

9:30am - 10:00am  

From Brand Safety to Machine Learning; defining success when revenue is not the goal  

Alexis Hochleutner - Facebook

10:00am - 10:30am  

 Product Marketing 101

Carrie Friedrich - LinkedIn


10:30am - 11:00am 

Coffee Break & Networking


11:00am - 11:30am  

Defining Your Product Audience

Leena Sukama - MySkinn

11:30am - 12:00pm  

 Defining Product Marketing while moving 120 MPH (or faster)

Anthony Russo - WorkFusion

12:00pm - 12:30pm  

Optimizing for the Real Top of Your Funnel

Yohanes Frezgi - OpenSky


12:30pm - 1:30pm  

Lunch


1:30pm - 2:00pm

Improving Conversion (and LTV) by Adding Steps to Checkout

Alvaro De La Rocha - BeSpoke Post

2:00pm - 2:30pm  

 Building a Robust Product Marketing Team from Ground up

Rohan Modi - Fiserv

2:30pm - 3:00pm  

 Aligning Functions with the Customer Journey

Evan Huggins - Pernod Ricard


More sessions coming soon...


Partner Opportunites

The Product Marketing Summit offers a valuable opportunity to showcase your business and gain targeted exposure to hundreds of industry experts, thought leaders, product marketing experts.

Previous Partners

Companies That Attend Our Events

Media Partners 

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Stay Updated

Please reach out to us if you have any questions about this year’s event.